The ceramic designs of Tangier based designer Sarah were - if truth be told - one of the motivating inspirations of me starting my online shop
Shouf!. Spending time in Morocco brought me into contact with a lot of designers doing new and interesting work, as well as the more traditional and vintage designs and crafts that are normally associated with the country. Part of my vision was to showcase these contemporary designs - movement and life over the past year or so has made this a bit more difficult than I anticipated but I am still inspired by the innovation and design coming out of Morocco - many, like Ewwel, drawing on the rich tradition of craft and symbolism in the country and then giving it a more contemporary interpretation and design element.
The new collection from Ewwel is called NAHT - meaning engraved.
Sarahs images are as inspiring as her ceramics - I LOVE the simplicity of the jugs and hope to have them on the shelf at
Shouf! as soon as possible!
In her words: " With this new collection, I wanted to create multi-purpose containers easy to use in everyday life. Thus the bowls are also pots, empty vessels or objects of decoration. The Carafes are both vases and utensil holders.
A refined line, subtle motifs engraved in the clay, a symbol of my attatchment to the country"
Avec cette nouvelle collection, j'ai voulu créer des contenants multi-usages, faciles à utiliser dans la vie de tous les jours. Ainsi les bols sont aussi des pots, des vides poches ou des objets de décoration. Les carafes sont aussi bien des vases que des portes-ustensiles.
Une ligne épurée, des motifs subtils gravés dans la terre, symbole de mon attachement au pays.
