Anyone who knows me, knows I struggle to start the day without my moka pot of coffee, so no surprise that this image caught my attention on instagram!
It is the work of Casablanca based artist and designer Fadwa Azhari . I was immediately drawn to it,
and I started looking a little further. I loved the understated design and humour that runs through her work with its contemporary interpretation of some typically Moroccan images.
I decided it was time to get to know her a bit better here on the blog!
So lets start at the beginning
#1 TELL US A LITTLE ABOUT YOURSELF AND MUSK STUDIO
Hi, my name is Fadwa Azhari, I am 28 years old and live in Casablanca - I have always dreamed of having my own brand of stationary and posters ever since I studied at Art School . . . it was always at the back of my mind! In the meantime I started a blog as a creative outlet to escape the stress of my day to day work. This blog (musk-elil.blogspot.com) was part journal, part creative laboratory - a place to post my writing, photography and other things I loved. I was often invited to write about events and exhibitions, and every time i did that I told myself that one day I would be in an exhibition myself! Then about a year and a half ago I was contacted by a friend who was looking for local designers for a concept store - this project never actually took off but it was the push I needed to get me started! And today Musk Studio is officially 1 year old!
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| Moroccan Pop |
#2 WHAT IS THE INSPIRATION BEHIND YOUR DESIGNS?
I draw inspiration from Moroccan culture in general, but always trying to reinterpret it with a fresh look. I grew in a family of Maallems (masters in Arabic) in sculpture and wood painting. I was always fascinated by the work of my grandfather (whom I did not get to know) and my uncles.I have not had the opportunity to learn this art, but it is perhaps for that reason that I like to revisit our traditions by transforming this heritage through my own vision. That being said I don't like to limit myself to a single aesthetic and I also let myself be carried by my inspiration and state of mind in the moment. For example my Moroccan Pop collection is quite fun, colourful. with lots of play on words and a mix of languages. While my second Moroccan Minimal Collection is much more minimalist and monochrome, very Moroccan meets Scandinavian design.
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| Moroccan Minimal |
#3 WHAT IS THE BEST PART OF THE DESIGN PROCESS FOR YOU?
The best moments are when I stumble across a word game and imagine how I can exploit and develop the concept visually - but unfortunately that doesn't happen every day! I also love to create small stagings of every day objects which I then photograph - as in the case of the AnaNas, Sabah, Lfol, Sukara and Hob posters - and yes, that is real pieces of sugar that I used!
I try to work as much as I can by hand even if the final process is digital. At the moment for example I am working with traditional patterns which are randomly chosen and then I rework it while experimenting with several techniques. I am also trying to learn lino cut as I find it graphically very interesting even if it is a difficult process to print.
#4 DO YOU HAVE A FAVOURITE DESIGN?
Pixel Tarz in the Moroccan Minimal Collection!
#5 PLANS & DREAMS FOR 2017?
A list !! I hope to have a 3rd collection of posters out - explore larger formats and work on unique pieces - have more exposure in concept stores both in Morocco and abroad - I would love to have a collaboration with a brand - have a wonderful trip to inspire me - and finally have a small Musk Studio workshop . . . nut that might take a bit longer!
#6 WHERE CAN PEOPLE BUY YOUR DESIGNS?
In Morocco my work is currently on display at 2 stores: 33 Rue Majorelle in Marrakech, and La Galerie de l'Aimance in Casablanca. I also take orders via my FaceBook page as well as my shop on Etsy : Musk Studio Shop
#7 AND FINALLY {of course} - YOUR FAVOURITE PLACE FOR COFFEE (OR TEA)!!
Bondi Coffee Kitchen in Casablanca!
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| Bondi Coffee Kitchen |
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